Blog Assignment 4 Different people have different opinions on personalization on the Internet. Some find it as an invasion of privacy or annoying that after one search of something, that search keeps popping up. My own personal opinion is that personalization is just part of the internet and it is nice and convenient. Jeff Bezos, founder of Amazon believe that if there are 10 millions people that visit the website, then there should be 10 million different websites for those people. For the most part, people are concerned about their privacy. It today’s world, we don’t have much privacy. Everything of ours, whether is be a phone conversation, or our latest search on google, is being monitored. It is something that people will have to accept for their own safety. I think society today enjoys personalization. Take pinterest for example. We personalized this website based on the things we like, and what we want to see. After personalizing it, we only see the things that fit into those categories. I believe that before long, everything, even in the physical world, will be able to have personalization. We are seeing it more and more through stores that print coupons and other things that relate to what you buy in the previous days. Many people argue their privacy with personalization but overall, I believe personalization is a favored thing. It makes things more convenient and can make life easier and faster.